#KNOWvember

We believe that understanding your genome shouldn’t feel like decoding hieroglyphics. Precision oncology is changing what’s possible in cancer care — but only if people know it exists, know what to ask for, and know why it matters. Education and awareness aren’t side projects; they’re the spark that turns discovery into access, and access into better outcomes. When patients, clinicians, and policymakers all speak the same language of precision, everyone wins — faster diagnoses, smarter treatments, and fewer people left behind.